Reddit's recent IPO (valued at $6.5 billion) and their partnership with Google (of $60 million), is adding more weight to the argument for starting your own Reddit community strategy… now.

If you're a business looking for an advantage, then staying ahead of the curve is crucial. While established social media platforms like LinkedIn, Twitter, and Facebook (Meta) still reign supreme, the quiet achiever that is Reddit is now ready for its next phase of life,

Here's why crafting a Reddit community strategy for your business right now is a wise move:

1. Thriving niche micro-communities

2. Authentic engagement in an age of AI

3. Content marketing powerhouse

4. Best community moderation at scale

5. Embrace a growing trend

5 Reasons To Start Building Your Reddit Community Now

1 — Thriving Niche Micro-Communities

Reddit boasts a massive user base with communities (73.1 million daily active users, and 100,000+ subreddits) dedicated to every niche imaginable. This allows you to connect with a highly targeted audience genuinely interested in your offerings. For micro-communities, this is one of the best places to start planting seeds. If you're looking to research Reddit niches more effectively, try out Gummy Search.

2 — Authentic Engagement in an Age of AI

Forget pushy sales messages. Reddit fosters authentic interactions. So much so that Google has invested $60 million in Reddit due to the proliferation of AI content. By strategically engaging with Reddit communities, you can build trust and genuine connections with potential customers — that will also benefit your SEO efforts (more on this later).

3 — Content Marketing Powerhouse

Reddit thrives on informative and engaging content. Some famous stories have come out of subreddits such as r/WallStreetBets, Share valuable content within relevant subreddits and establish yourself as an industry thought leader. This organic approach attracts potential customers seeking solutions you provide. But, be wary. Reddit is also known to be like the Apollo Theatre — with raw, honest audience and community members. So if you're not prepared, your efforts there can also get you banned.

4 — Best Community Moderation at Scale

Happy Redditors can be your biggest brand champions. By fostering positive interactions, you can encourage users to organically recommend your product or service to others within the community. However, that's not all there is to Reddit. One of their superpowers is their community moderation tools. They've done enough to empower moderators — since 2005 — to manage their own communities their way, while maintaining a general platform-wide code of ethics.

Evan Hamilton, who once worked with Reddit but is now at Hubspot, provides some insights into why this is:

So if you've tried to manage a large community before, but never liked the moderation tools of current platforms, it may be worth revisiting Reddit. What's old is new again.

5 — Embrace a Growing Trend

Social media is constantly evolving, and Reddit's unique community-driven approach is gaining serious traction. It's been a slow, but steady approach that has paid dividends. Building a presence now, especially after their IPO, positions your business to capitalize on the SEO that will come from genuine community engagement their around your product or brand.

Capitalize on the SEO Boost

So let's expand on the significance of Reddit's IPO and Google partnership. This is a game-changer for Reddit's SEO potential. Here's why:

• Increased Visibility: With Google prioritizing Reddit's importance, high-quality content from your brand has a greater chance of appearing in search results, driving organic traffic.

• Potential for SEO Collaboration: The Google partnership opens doors for future collaborations that could further enhance SEO. Imagine Google integrating Reddit upvotes or endorsements into search rankings – a strong Reddit presence could significantly boost your organic reach.

• Validation of Community Value: The Google deal signifies the value of Reddit communities as trusted information sources. This strengthens the idea of using Reddit to build relationships and establish your brand as a thought leader – exactly what search engines favor.

Conclusion

The takeaway? Starting a Reddit community strategy now positions your business to leverage the power of community for brand building, organic traffic generation, and establishing yourself as an authority in your industry. So, what are you waiting for? Dive into the Redditverse and connect with a passionate and engaged community of your own today!

If you're interested in our own subreddit experiments (and then some) come join us at the Faiā Collective. Otherwise, reach out to us to book a free strategy call.