At Faiā, we align culture and technology for community-driven leaders.
ABOUT US
Rooted in the belief that true progress happens where technology and culture intersect, we empower our clients to build resilient, future-ready ecosystems. Our work spans community management, organizational culture development, and emerging technology integration, helping organizations not only keep up with change but thrive through it.
OUR APPROACH
Rooted in the belief that true progress happens where technology and culture intersect, we empower our clients to build resilient, future-ready ecosystems. Our work spans community management, organizational culture development, and emerging technology integration, helping organizations not only keep up with change but thrive through it.
OUR FOUNDER
Faiā is the result of decades of experience at the intersection of community-building and digital innovation. Recognized for groundbreaking work on projects like the Tuvalu National Digital Ledger, we bring unparalleled expertise in creating adaptable strategies for organizations across fintech, blockchain, and beyond.
WHAT WE BELIEVE
In a world of constant digital evolution, we believe in empowering communities to not just adapt but to influence the change. By connecting strategy, culture, and technology, we help you foster communities that are prepared for tomorrow’s challenges and opportunities.
VALUES
"Faiā brings people together and bridges cultural gaps — from high-growth tech startups to high-impact organizations."
SERVICES
From community management and digital culture initiatives to venture partnerships, Faiā provides a range of services tailored to your needs. Whether through our retainer-based Fractional Leader services or our venture partner model, we’re here to help your organization navigate the intersection of culture and technology.
TEAM
managing director
George siosi Samuels
{fractional cco/CIO}
George Siosi Samuels is the Managing Director of Faiā, a pioneer in aligning culture and technology to transform businesses and uplift communities digitally. At Faiā, he is responsible for strategy, vision, sales, and product development. For select few clients each year, he acts as their Fractional Chief Community Officer to drive growth and innovation.
asSSISTANT director
Larissa Haywood
{fractional cOO/CMO}
Larissa Haywood is our leader of marketing and operations. With a 15-year career in the Australian banking sector, she has lead teams across Risk, Fraud & Cybersecurity. She is a strong team leader and advocates for People & Culture. At Faiā, she turns ideas into action through her enterprise experience and intuitive people skills.
MISSION
We empower organizations and communities to embrace the future by building resilient, culturally aligned ecosystems that thrive in the digital age. Through strategic guidance, community-driven initiatives, and emerging technology expertise, we help our clients achieve sustainable growth and meaningful engagement.
Through our pioneering tools and consulting services, we bridge the gap between progress and tradition, ensuring that every cultural narrative is understood, valued, and preserved for the future. We are committed to fostering resilience, growth, and innovation in cultural preservation efforts — from business levels to governmental — across all dimensions of human experience.
VISION
At Faiā, we believe that culture is the navigator of collective identity and memory. By understanding and preserving the diverse cultural lenses that shape our world, we contribute to a future where every reality—no matter how unique—is recognized, respected, and sustained for generations to come. We believe this is going to become increasingly important as AI makes the building of things simpler and easier, and attention is placed more on human culture and realizing potential.
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METHODOLOGY
Culture Thinking™ is our unique methodology that leverages the power of culturally-relevant symbolism and digital environments to shape and guide organizational behavior. It begins with an outside-in approach, recognizing that culture flows through an organization like ink in water, influenced by both external forces and internal dynamics. By diagnosing and visualizing this cultural flow using tools like CultureStack, Faiā helps organizations realign their digital tools, communication channels, and practices to create an environment that fosters desired cultural outcomes. Culture Thinking™ integrates principles akin to digital Feng Shui, where intentional adjustments in the [digital] landscape can redirect the flow of culture, driving innovation, collaboration, and strategic alignment within the organization.
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PARTNERS
CreateXYZ
An emerging player in the AI tooling space, which is creating a pushing for a new form of software: "couture software."
BSV Association
An association dedicated to truly scaleable blockchain technology, based on original Bitcoin technology.
Island Innovation
An expert global consultancy and events firm, specializing in innovation, sustainability and development for islands.
FAQ
Are you a consultancy, agency, or both?
Do you do social media management?
Do you take interns?
At Faiā, we believe that true innovation starts with understanding your organization's unique cultural DNA. To get started, we’re offering a complimentary Cultural Profile Assessment—a quick, insightful tool that reveals your current cultural strengths and opportunities for growth.
What to Expect:
A personalized cultural profile based on just your tech stack.
Immediate insights into your organization's dominant cultural season.
Practical recommendations to align your culture with your business goals.
Get Started Now: Simply share your current tech stack, and we’ll generate your customized cultural profile. It’s a powerful first step towards sustainable innovation and growth.
Get FREE Cultural Profile
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