At Faiā, our approach to leadership is anything but conventional. We believe in the power of fractional leadership—a model that brings the best of executive expertise to our clients without the traditional overhead of full-time roles. This philosophy isn’t just a trend; it’s a deliberate strategy rooted in our core values and the diverse backgrounds of our leadership team.

The Power of Fractional Leadership

Fractional executives are seasoned professionals who engage with companies on a part-time or project basis, offering their specialized expertise where and when it’s most needed. Unlike consultants, who may offer advice from the sidelines, fractional leaders embed themselves within an organization, driving change from within. This hands-on, results-oriented approach is particularly valuable for startups and growing ventures that require top-tier leadership but may not yet have the resources for full-time executive roles.

The Faiā Leadership Team: Expertise in Action

Our core leadership team at Faiā is composed of fractional executives who bring a unique blend of technological prowess and deep understanding of people and culture. This dual focus allows us to address the complex challenges that businesses face today, from scaling operations to driving digital transformation and leading organizational change.

George Siosi Samuels, our Founder and CEO, exemplifies this blend of expertise. With a strong background in fintech and blockchain—most notably his work on the Tuvalu National Digital Ledger efforts—George is at the forefront of emerging technologies. But his skills don’t stop at the technical. George is also a seasoned community builder and a leader in organizational culture change, with a proven track record from his time at IRESS, where he led efforts to transform internal culture and foster a more innovative, cohesive environment. His ability to bridge the gap between technology and people is a cornerstone of Faiā’s approach to leadership.

Larissa Haywood, our Fractional COO and CMO, brings a wealth of experience from her 15-year career at CommBank in Australia. During her tenure, Larissa was instrumental in leading operational and people initiatives, particularly in the areas of fraud prevention and cybersecurity. Her work wasn’t just about keeping the bank secure; it was about leading teams, advocating for a strong people and culture framework, and ensuring that operations were aligned with the overall mission of the organization. Her unique mix of operational acumen and people skills makes her an invaluable asset to Faiā and our clients.

Why Fractional Leadership Over Traditional Consulting?

The rise of fractional leadership is driven by a growing recognition that businesses need more than just advice—they need leadership. Consultants can offer guidance and strategies, but they often lack the ongoing commitment and deep integration required to execute those strategies effectively. Fractional executives, on the other hand, become part of the team. They understand the nuances of the organization, can pivot as needs evolve, and are directly accountable for the results.

At Faiā, we leverage fractional leadership to make high-level executive talent more accessible to the startups and ventures we work with. Whether it’s helping a company scale, navigate digital transformation, or manage change, our fractional leaders provide the expertise and hands-on leadership needed to drive sustainable growth.

Staying Ahead with the Latest Tools and Trends

In today’s rapidly changing business landscape, staying ahead of the curve is crucial. That’s why at Faiā, we prioritize staying on top of the latest tools, trends, and frameworks. Our commitment to continuous learning and innovation ensures that we can help businesses and communities not only keep up with the pace of change but also lead it. Whether it’s adopting cutting-edge technologies, implementing best practices in organizational culture, or crafting strategies for long-term growth, our team is dedicated to creating meaningful change for our clients.

Conclusion

At Faiā, we don’t just follow the crowd—we lead with purpose. Our embrace of fractional leadership is a testament to our belief in the power of accessible, hands-on executive expertise. By integrating technology, culture, and community-building, we help businesses navigate the complexities of modern growth and transformation. With leaders like George Siosi Samuels and Larissa Haywood at the helm, we’re not just consulting—we’re leading the charge in creating the future of work.